Your website is the face of your company online, and it will be the first impression of your potential customer. You want them to see a website that is simple in design, pleasing, easy to use and filled with relevant and up-to-date content. Remember that ‘Simple” and “easy to use”need to apply regardless of what visitors use to access your website. Google’s algorithm update, which raised the importance of friendliness for mobile sites as a ranking signal in mobile searches, acknowledge what we already knew: Provide a great user experience no matter what device they are on.In order to achieve this, you will need to have 2 things, a responsive website or a mobile site separate from your main site.
Creating a fast website is important, don’t forget about effective messaging and content. Providing valuable information to your target audience is important if you want to attract your customers. Even if they do not fill out a contact form or is interested in a service or product right away, you want them to come back to your site for they know the value company has given them already. Make sure your website stays relevant to your brand, and make it as easy as possible for visitors to get in contact with you.
The latest trend in the industry is to move towards adopting cloud solutions. So any business out in the market for a CRM should do research in the cloud options available. This goes hand in hand with the concept of choosing the best-of-breed solution for each task at hand. As such, businesses should focus on picking a CRM which is a good fit for their purposes specifically for the CRM functionality.
In today’s modern business world, a proper CRM needs to be dynamic and adaptable. One of the most important items we looked at was the mobile potential of the CRM product. We needed something that would perform just as well on desktops and across the numerous mobile devices utilized. The features had to be cohesive and identical on the platforms. This is something that is very important because the premise and the full power of a CRM is not prevalent until team members use it consistently. Data and updates need to be placed within the CRM system as soon as possible and if the solution doesn’t have the excellent mobile capability, it may as well be ignored.
The same CRM might not be right for every company, but there are certain considerations that every business owner should take into account before making a choice on which system to buy. Affordability is the obvious one, but things like integration — whether or not the new CRM will sync up with the other software that you’re already using — as well as whether it’s available on mobile, are important too. Having the right integration can really help streamline processes and avoid duplicate data entry efforts, as well as consolidate communication across departments if everyone has access to the same information. For example, if your business has been working with a certain accounting software for years and you don’t want to lose all of your data or spend hours transferring it over, make sure that your new potential CRM integrates with that specific accounting platform. CRM vendors have a multitude of integration like these with a lot more than accounting software, and it’s important not to overlook this step. Having a mobile app is especially crucial too when considering that employees are no longer bound to a physical location, typically working remotely with the need to access client information on the go. Once these considerations have been taken into account, you’ll want to check to make sure that it includes the features that would be most useful to you, including email integration, forecasting, lead scoring, and analytics and reporting features.
Digital Solutions to Grow Your Business
It’s tough out there. The competition to engage your customers has never been steeper. More and more companies are investing in digital marketing services, and the internet is growing rapidly with more than one billion active websites.
To grow your business, you need a great end-to-end user experience, from the moment potential customer types in a search until the moment they decide to work with you. You need to reach people with the right message at every stage in their decision process.
At Intuitive Digital, that’s what we do best.
How Do We Do It? A Peek Behind the Curtain
The best internet marketing strategy is a machine, like a clock with multiple cogs all working together towards the same goal: more business for you. At Intuitive Digital, our team of data-driven experts and creative problem solvers work together with you to achieve and even exceed your goals.
How does it work? Glad you asked! We help each of our partners succeed with a customized combination of digital marketing services, often including our primary specialties: SEO, PPC, and website design and development.